Trade Show Display DesignSo you may have thought so far you've found everything you could about your trade show display? However there’s probably a lot that you don’t know (or thought you did, but you were given the wrong information). Our assigned authors give you the latest information and the most creative ideas—hopefully you’ll never see trade shows the same way again. Looking for ideas for a good trade show display? When it comes to trade show time, most businesses are. Since trade show displays have been around for a long time, it's always a challenge to come up with fresh ideas for a good trade show display that hasn’t been done before, or at least hasn’t been done to death. First, consider your type of business. If you are in the business of selling a certain brand of tools, ask yourself how your trade show display can put these tools in the best light. Perhaps you could do tool demonstrations at your trade show display, demonstrations that show the superiority of your tools and how they can make a customer’s life easier. You could have key chains made that are tiny replicas of the tools you sell and give them as gifts to everyone that visits your trade show display. Gifts make people happy, and happy people are more willing to listen to you. Also, the key chains would be a constant reminder of your products. At your trade show display, you could hand out raffle tickets to every visitor that comes by, and at a certain time you could hold the raffle, and one or two of the lucky visitors could win one of your best tools. Word of mouth is still one of the best forms of advertising, and if those winners like your products they're going to tell many other people. Your trade show display should look professional, but it should also have an element of fun attached to it. Attract visitors to your booth with a unique display or gimmick, and then impress them with your professionalism and the quality of your products. What Type Of Trade Show Display Works Best For You? So, you know you need a display, but what type? How do you decide what would be best for your business? Which type of trade show display will draw the most attention? There are basically two types of trade show displays: pop-up displays and panel displays. Pop-up displays are accordion-style folding displays that are covered with fabric, vinyl, or plastic panels. If you expand the display and lock it in place then it will create a curved or angled wall. It can stand up on its own and take up the back wall of your booth. One benefit to this type of trade show display is that they are easy to set up. Also, they are lightweight and compact. The main downside is that they aren’t very flexible in size. Since you have to fully open the frame so it will be stable you can’t adjust it to fit into smaller spaces. The other type of display is a panel display. These are covered in fabric and in rectangular sections. You make your wall by connecting these sections together. The benefit of that is you can arrange them into different configurations and in different sized spaces. They are also sturdier than pop-up displays. A drawback to panel displays is that they are heavier and can require more than one person to put them together. There are a few other types that vary in size, price, and portability. They include: pipe and drape displays, tabletop displays, table covers, pull-up displays, and custom displays. What would work best for your company and your needs? Only you can decide that, but a trade show display can definitely bring you new customers because of the attention they can draw to your exhibit. With that in mind, choose the perfect display for your show. Your marketing agency can help you decide. How About A Theme For Your Trade Show Display? Using a theme for a trade show display can help you make the most of your time at trade shows. Although anybody can benefit from setting up a booth at a trade show, it's the people who put a lot of thought into their trade show displays, and show some innovation with them, that attract most of the customers. A trade show display theme can help focus customers on what is most important about your business, and having a theme can help you decide how best to display your products. Using a theme for a trade show display only works if the theme works with your particular business. Setting up a trade show display with a 4th of July fireworks theme when you sell pet supplies simply doesn’t make any sense, and visitors to your display booth are going to walk away confused, not impressed. The theme doesn’t have to be the products you sell, but it should complement these products in some way. For instance, for your pet supply trade show display you could have a jungle theme. Design your trade show booth to look like a little jungle (albeit a friendly-looking jungle), perhaps rent a couple of exotic birds for an even better effect, and then display your products throughout the “jungle”. When people think of jungles they think of animals. Your themed display will attract them, and keep them at your booth long enough for you to show them what you have to offer. Using a theme for a trade show display is a good idea. The key is to choose the right theme, and then build around it to make the best trade show display possible. We hope that you found this article about designing your trade show display informative and helpful. We have several other informative articles that you can find in the resources section of this website. Feel free to browse around for other trade show articles that you might be interested in. This is a clipping For the complete article click here
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